不是楼上吃不起，而是B1更有性价比

Core Insights - The shopping centers are increasingly seeing a shift where B1 and B2 levels are becoming the main attraction, primarily driven by food and beverage offerings rather than traditional retail [3][35]. Group 1: Shift in Consumer Behavior - Consumers are now more focused on the value of their spending, with B1 and B2 levels offering more affordable dining options compared to the first two floors [11][18]. - The traditional retail model is struggling, with many consumers finding little worth purchasing in shopping centers beyond dining experiences [5][35]. Group 2: Changes in Retail Composition - The ratio of shopping, dining, and entertainment in shopping centers has shifted from a traditional 5:2:3 to a more balanced 1:1:1, indicating a rise in the importance of dining [7][8]. - Many shopping centers are now resembling large food courts, with dining options taking over spaces previously reserved for retail [10][11]. Group 3: Characteristics of B1 and B2 Levels - B1 and B2 levels are characterized by smaller dining establishments that benefit from lower rent and high foot traffic, making them ideal for high-frequency, low-cost consumption [17][18]. - The presence of chain restaurants and the use of central kitchens in B1 and B2 levels enhance operational efficiency and reduce costs, making these levels attractive for both consumers and operators [19][20]. Group 4: Consumer Experience in Shopping Centers - The shopping experience for younger consumers has become highly ritualized, often culminating in dining at B1 and B2 levels after engaging with retail [22][33]. - The focus on food consumption in these underground levels reflects a broader trend where traditional retail is losing its appeal, while dining remains a key driver of foot traffic [34][35].