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Group 1 - The core idea of the articles is that Jiangsu Bank is innovating its financial services by integrating ticket sales for the Galaxy Left Bank Music Festival with its digital app, enhancing customer experience and engagement [1][2] - Jiangsu Bank's collaboration with the music festival allows for a seamless ticket purchasing process through its app, which has been positively received by customers, showcasing the bank's commitment to improving user experience [1] - The bank's initiative includes interactive activities at the festival, such as a lottery, which not only promotes brand engagement but also educates consumers about financial services in a cultural context [2] Group 2 - The traditional banking model relies heavily on physical branches, but Jiangsu Bank is shifting towards online service expansion, reflecting a broader industry trend towards digitalization [2] - By combining ticketing services with digital offerings, Jiangsu Bank is meeting the diverse needs of consumers and enhancing its competitive edge in the financial services market [2] - This innovative approach sets a benchmark for the banking industry, demonstrating how financial services can effectively integrate with cultural events to provide a richer customer experience [2]