滴滴五一大数据：异地打车订单大增，全国需求TOP10景点出炉

Core Insights - Didi Chuxing reported a 17% year-on-year increase in ride-hailing demand during the May Day holiday, reaching a historical high, with intercity ride demand surging by 29% [1] Group 1: Ride-Hailing Demand Trends - The top three scenarios for ride-hailing demand during the holiday were dining, major transportation hubs, and shopping areas, with significant increases in demand for tourist attractions, hotels, and pet services, rising by 30%, 28%, and 27% respectively [1] - Long-distance travel emerged as a highlight, with intercity ride demand for distances over 2000 kilometers increasing by 38% year-on-year, particularly in western regions [1] - Popular destinations for long-distance travel included routes such as Hetian to Urumqi and Lhasa to Shigatse, with over 20% of rides being long-distance, indicating a sustained interest in travel to western China [1] Group 2: Emerging Consumer Preferences - The younger generation's changing consumption preferences have significantly altered traditional travel patterns, with demand for themed travel experiences rising by 54%, particularly among users born in the 1990s and 2000s [2] - Events such as concerts and festivals have become major drivers of holiday travel, with ride demand for the Times Youth League concert in Haikou increasing over 200 times year-on-year, and demand for music festival locations rising by over 300% compared to the pre-holiday period [2] - The car rental market also saw a 13% increase in orders during the holiday, with over 70% of orders coming from users in their 20s and 30s, highlighting a trend towards self-driving travel [2] Group 3: International Travel Growth - Outbound and inbound travel showed strong growth, with ride orders in Hong Kong from mainland tourists increasing by 265% year-on-year [2] - The recent optimization of transit visa policies has led to a 75% year-on-year increase in ride orders from inbound users, with the highest usage rates from tourists from South Korea, Singapore, Malaysia, Thailand, and Russia [2] - The data from the May Day holiday reflects a robust recovery in the consumer market and a growing demand for immersive cultural experiences and personalized travel options, moving away from traditional sightseeing to more diverse travel methods [2]