Core Viewpoint - American Rebel Holdings, Inc. has entered into a distribution agreement with North Florida Sales to expand its American Rebel Light Beer into the Florida market, aiming to reach more consumers who value American-made products [1][2][3]. Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently transitioned into the beverage industry with the launch of American Rebel Light Beer [9]. - The company emphasizes its commitment to patriotic values and aims to celebrate the American spirit through its products [3][6]. Product Details - American Rebel Light Beer is a premium domestic light lager, crafted with all-natural ingredients, containing 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving [4][7]. - The beer is marketed as a product that embodies American values, appealing to consumers who appreciate quality and a patriotic message [6][7]. Distribution Agreement - The partnership with North Florida Sales is expected to enhance American Rebel's presence in Florida, particularly in markets like Jacksonville, St. Augustine, and Lake City [2][3]. - North Florida Sales has a strong reputation for delivering quality beverages and building lasting relationships with retailers and consumers, which aligns with American Rebel's goals for expansion [2][8]. Market Expansion - Since its launch in September 2024, American Rebel Light Beer has gained a loyal consumer base across several states, including Tennessee, Connecticut, and now Florida, indicating a successful market entry strategy [3].
American Rebel Light Beer Expands into Florida with North Florida Sales Distribution Agreement