2 1 Shi Ji Jing Ji Bao Dao·2025-05-06 13:08Core Insights - The "May Day" holiday has become a significant promotional period for car manufacturers to boost their sales targets for the first half of the year [3][4] - The automotive consumption in China has shown positive trends in 2023, with a 6% year-on-year increase in retail sales of passenger cars in Q1, reaching 5.127 million units [3][11] - Various car manufacturers are employing a combination of price cuts, trade-in subsidies, and financial policies to stimulate sales during this holiday period [3][4] Group 1: Promotional Activities - Many car companies have launched substantial promotional activities, including cash subsidies and zero-interest financing options, to attract consumers during the "May Day" holiday [4][5] - BYD has introduced a comprehensive subsidy of up to 35,000 yuan for its Dynasty and Ocean series models, along with various limited-time discounts [5][7] - New energy vehicle brands like Zeekr and Li Auto are also offering significant cash discounts and promotional packages to enhance sales during this period [8][12] Group 2: Consumer Engagement - The "May Day" holiday has seen a surge in consumer interest, with major auto shows attracting large crowds, such as 350,000 attendees in Xi'an and over 290,000 in Suzhou [5][6] - The demand for new energy vehicles (NEVs) is particularly strong, with NEVs accounting for nearly 80% of new car launches at the Shanghai Auto Show [10][11] - Consumers are increasingly focused on the intelligent features of vehicles, with many willing to pay a premium for advanced technology rather than just lower prices [10][11] Group 3: Market Dynamics - The sales volume of new energy vehicles has significantly increased, with the retail penetration rate surpassing 51% for the first time in April 2023 [11] - Leap Motor achieved a sales milestone of over 41,000 units in April, while Xiaopeng and Li Auto also reported sales exceeding 30,000 units [11][12] - The competitive landscape is expected to intensify as manufacturers ramp up promotional efforts, with analysts predicting a further recovery in the automotive industry's performance in Q2 [13]