多地“五一”购房优惠加码：成交局部回暖，看房热度分化

Core Viewpoint - The "May Day Good House Festival" in Shenzhen successfully attracted over 100,000 visitors and boosted real estate transactions during the holiday period, reflecting a positive trend in the housing market despite some signs of demand cooling due to increased travel [1][3][7]. Group 1: Event Overview - The "May Day Good House Festival" was held from May 1 for five days, organized by various local housing and construction authorities, featuring over 50 real estate companies and financial institutions [1][3]. - The event showcased promotional offers, including special pricing and discounts, aimed at stimulating sales in the real estate market [3][5]. Group 2: Market Performance - During the festival, Shenzhen recorded 826 new housing subscriptions, with 317 signed contracts, marking a 23.89% increase compared to the same period last year [3]. - The second-hand housing market also saw significant activity, with 367 transactions and a 36.96% increase in signed contracts compared to last year [3][4]. - Other cities, such as Chengdu and Wuhan, also reported increased sales during the holiday, with Chengdu achieving 2% growth in new home sales and Wuhan experiencing a 284% increase in new home contracts [5][6]. Group 3: Market Trends and Analysis - Analysts noted that while the holiday sales were strong, there was a cooling in demand due to increased travel and prior demand being released [2][7]. - The overall market sentiment remains cautious, with a need for continued policy support to sustain the recovery in the real estate sector [8][9]. - The expectation for further policy measures, such as lower mortgage rates and optimized purchase restrictions, is prevalent among industry stakeholders [9].