与其作为被动选择，不如当成转型机遇……外贸企业开拓国内市场要有长远眼光

Core Viewpoint - The article discusses the impact of U.S. tariffs on global trade uncertainty and highlights how Shandong foreign trade enterprises are accelerating their integration of domestic and foreign trade strategies to expand into the domestic market [2][3]. Group 1: Market Conditions - In 2024, China's total retail sales of consumer goods are projected to exceed 48.8 trillion yuan, which is more than ten times the export value to the U.S. [4]. - Despite the challenges faced by foreign trade enterprises, the conditions for shifting from export to domestic sales are relatively mature [4]. Group 2: Company Strategies - Companies like Blowing Intelligent Technology have started to explore the domestic market in response to reduced demand from U.S. buyers, with over 600 foreign clients engaged during the Canton Fair [6]. - The shift to domestic markets is seen as a strategic opportunity rather than a passive response to crisis, with companies encouraged to adapt their products to meet local consumer preferences [7][12]. Group 3: Brand and Product Development - Companies are focusing on brand building and product adaptation to meet domestic market demands, such as modifying product designs to cater to local tastes [9]. - Shandong Meijia Group has successfully transitioned to a dual-market strategy, achieving a revenue of 3.25 billion yuan in 2024, with domestic revenue reaching 1.48 billion yuan [9]. Group 4: Government Support and Initiatives - The government is playing a crucial role in supporting foreign trade enterprises to expand into domestic markets through initiatives like the "2025 Shandong Foreign Trade Quality Products Shopping Season" [11]. - Data from the Ministry of Commerce indicates that 87,000 industrial enterprises have achieved integrated domestic and foreign trade operations, marking a 6.3% year-on-year increase [11].