Group 1 - The "May Day" holiday saw significant growth in the tourism sector, with Electric Broad Media's cultural tourism segment receiving 523,000 visitors, a year-on-year increase of over 83%, and revenue growth of 63.8% [1] - The "International Street Art Festival" in Changsha attracted 80,000 visitors over five days, marking a 60% increase, with revenue reaching 12 million yuan, up 73% [2] - The newly opened Anhua Tea Horse Road Scenic Area achieved record highs with 15,000 visitors and revenue of 1.55 million yuan, showcasing the successful integration of cultural elements [3] Group 2 - The third Hunan Tourism Development Conference highlighted innovative experiences, such as the digital Shanshan Academy, which allows visitors to interact with AI figures, attracting 187,000 visitors [4] - The hotel sector experienced high occupancy rates, with the Saint Jue Feisi Hotel's "May Day Fresh Catch" event drawing 15,000 visitors and achieving an average occupancy rate of 83.3% [4] - Electric Broad Media's "New Cultural Tourism" strategy is proving effective, with plans to continue product innovation and technology integration to enhance consumer experiences and drive high-quality development in the cultural tourism industry [4]
电广传媒文旅板块“五一”揽客52.3万人次 创新战略驱动消费升级