美腕瞄准中老年客群 直播机构掘金细分赛道

Core Insights - The article discusses the launch of a new live streaming account "All Parents' Happy Home" by Meiwang, targeting the elderly demographic with tailored products and services [1][4][9] Group 1: Launch and Strategy - Meiwang's new live streaming account "All Parents' Happy Home" has gained over 160,000 followers within two days of its launch, focusing on clothing, food, and other categories for middle-aged and elderly consumers [1][4] - The live streaming account features an "age-friendly" upgrade, including slower speech from hosts, larger fonts, and models aged 40 and above to better cater to the target audience [4][6] - The account aims to enhance the shopping experience for older consumers by focusing on themes like gifts, fashion, and food, with over 200 brands already collaborating [4][5] Group 2: Market Trends and Competition - The launch coincides with Mother's Day, which is expected to drive traffic and engagement for the new account [5] - Other live streaming platforms, such as "Qiao Ge Peng You" and "Dongfang Zhenxuan," are also expanding into niche markets, indicating a trend towards specialized live streaming accounts [7][8] - Analysts suggest that the elderly demographic represents a significant growth opportunity for live streaming companies, as their purchasing power and willingness to engage in online shopping increase [9]