“登月”触手可及，商场成为家门口的太空站，实探航天IP走进大众文化消费 ｜ 五一促消费观察

Core Insights - The "Lunar Exploration Plan" exhibition at Beijing Wukesong Wanda has successfully attracted visitors and enhanced consumer engagement since its opening on September 28, 2023 [1][2][6] Group 1: Exhibition Overview - The "Lunar Exploration Plan" exhibition features a giant moon screen and various interactive experiences, including VR technology that allows visitors to explore lunar geology and history [1][2][4] - The exhibition showcases lunar geological periods and includes educational elements such as VR experiences that engage children and families [2][5] Group 2: Consumer Engagement - The exhibition has seen significant foot traffic, with families and young people actively participating in the VR experiences, leading to positive feedback and increased interest in space exploration [4][7] - Parents have noted the educational value of the exhibition, highlighting its ability to blend traditional culture with modern science through immersive experiences [5][6] Group 3: Business Impact - The exhibition is part of a broader strategy to revitalize commercial spaces by integrating cultural content and innovative experiences, aiming to create a "super traffic field" that attracts millions of families [6][7] - The "Lunar Exploration Plan" is expected to expand to over 200 cities through a "Hundred Cities, Hundred Exhibitions" initiative, enhancing the commercial viability of spaces like Wanda [6][7]