商品零售稳步增长，服务消费持续升温，餐饮文旅红红火火 “五一”假期消费热力十足（大数据观察）

Group 1: Consumer Market Performance - The national retail and catering sales during the "May Day" holiday increased by 6.3% year-on-year, indicating a vibrant consumer market [1] - The sales revenue of key monitored retail enterprises in the home appliance, automotive, and communication equipment sectors grew by 15.5%, 13.7%, and 10.5% respectively [2] - The overall sales revenue of consumer-related industries increased by 15.2% year-on-year during the holiday [12] Group 2: Tourism and Cultural Consumption - Domestic travel reached 314 million person-times during the holiday, with total spending of 180.27 billion yuan, reflecting a year-on-year increase of 6.4% and 8.0% respectively [5][10] - Museums and cultural venues received over 60.49 million visitors, a 17% increase compared to the previous year, setting a new historical record [16] - The demand for personalized and diversified tourism services has surged, with a notable increase in bookings for local and cultural experiences [8][12] Group 3: E-commerce and Retail Trends - The order volume for JD's fresh supermarket increased by nearly 110% during the holiday, showcasing the growth of instant retail and new business models [3] - The popularity of "cultural and creative" products surged, with search interest for items like "cultural fridge magnets" increasing by over 70% [3] - The sales of smart home products on e-commerce platforms grew by over 20% year-on-year [2] Group 4: Payment and Transaction Growth - UnionPay and NetUnion processed 23.439 billion payment transactions worth 7.64 trillion yuan during the holiday, marking a year-on-year increase of 20.49% and 3.21% respectively [13] - The number of transactions and spending by foreign visitors in China increased significantly, with a 244.86% rise in transaction volume [13] Group 5: Automotive and Home Appliance Sales - The sales of home appliances during the holiday saw a 57% increase in orders for trade-in programs, with high-value appliance sales rising by 79% [2] - The application for automotive trade-in subsidies exceeded 60,000, leading to new car sales reaching 8.8 billion yuan [2]