Workflow
家装厨卫换新:智能化、适老化成心头好
Sou Hu Cai Jing·2025-05-07 01:15

Core Insights - The new home renovation policy in Shanxi Province, which includes a subsidy of up to 18,000 yuan for 40 categories of products, has significantly boosted sales in the home improvement sector, particularly in smart bathroom products [1][2][5] Group 1: Policy Implementation - The "old for new" policy covers 40 categories of home improvement products, including tiles, smart toilets, and elderly-friendly handrails, with a maximum annual subsidy of 18,000 yuan per household [1][3] - The policy has led to a notable increase in sales, with some stores reporting a doubling of sales in smart bathroom categories during the first quarter of implementation [1][2] Group 2: Consumer Behavior - Consumers are taking advantage of the dual benefits of government and store subsidies, leading to increased purchases of home improvement products, especially in the bathroom category [2][4] - The policy has prompted consumers to upgrade their homes, with many opting for more comfortable and modern products, such as smart toilets and beds [2][4] Group 3: Market Trends - The introduction of smart and elderly-friendly products is driving new consumption patterns in the kitchen and bathroom sectors, with products like AI health toilets gaining popularity [4][5] - The overall retail sales in Shanxi Province reached 192.75 billion yuan in the first quarter, reflecting a year-on-year growth of 5.9%, indicating a release of consumer potential driven by market upgrades and policy support [5] Group 4: Subsidy Details - The subsidy structure allows consumers to receive a 15% discount on eligible products, with an additional 20% discount for energy-efficient items, applicable for up to five purchases per category [3][6] - Consumers must register on a service platform to qualify for the subsidies, which are directly deducted at the point of sale [6]