宁夏机场公司聚力“塞上行” 以品牌匠心精耕服务品质

Core Viewpoint - Ningxia Airport Company is committed to enhancing the travel experience by creating a unique service brand "Saishangxing" and a series of sub-brands, aiming to establish itself as a model for airport service quality and efficiency in the industry [1][2][3]. Group 1: Service Brand Development - The creation of the "Saishangxing" service brand is based on deep insights into passenger needs and a commitment to service quality, officially launched in October 2024 [2][5]. - The company has developed a service brand matrix that includes sub-brands such as "Ninglai Ningwang," "Love Red Ribbon," and "Pearl in Hand," focusing on different passenger demographics and needs [2][3]. - In 2025, the company implemented six special actions led by top management, with a focus on service brand development [2]. Group 2: Service Quality and Efficiency Improvements - The company has enhanced service offerings by refining 19 service product functions and introducing seven specialized service products to provide a comprehensive travel experience [3]. - A project titled "Cargo Mail Safe Journey" won an innovation award, demonstrating a shift from passive to proactive service in air cargo security, resulting in a 40% reduction in cargo inspection rates and a 20-minute decrease in waiting times [4]. - The introduction of an online appointment system for special passengers and AI-assisted baggage inspection has significantly improved service efficiency, reducing baggage inspection time to 2 minutes and increasing processing capacity from 300 to 800 items per hour [6]. Group 3: Brand Value and Cultural Integration - The company emphasizes the importance of service "soft power" in building brand strength, implementing performance incentives, and enhancing service management capabilities [7]. - Cultural elements are integrated into the airport environment, with exhibitions and cultural corridors that reflect regional characteristics, enhancing the overall passenger experience [8]. - The airport has received recognition for its service quality, being awarded the title of "Excellent Service Airport" for its commitment to passenger satisfaction and operational efficiency [9].