3 6 Ke·2025-05-07 03:29Group 1 - During the May Day holiday, 314 million domestic trips were made in China, representing a year-on-year increase of 6.4%, with total spending reaching 180.27 billion yuan, up 8.0% [1] - Key monitored catering enterprises saw sales increase by 8.7% during the holiday period [1] - In Beijing, retail sales of in-store group purchase packages grew by 36.1%, while online takeaway sales increased by 3.8% [2] Group 2 - In Shanghai, the "Le Pin Shanghai" dining vouchers stimulated restaurant consumption by 79.90 million yuan, with in-store dining revenue rising by 9.8% [2] - In Guangzhou, five monitored restaurants achieved a total revenue of 117.44 million yuan, marking an 18.6% increase [4] - Chengdu experienced a 77% increase in online orders for dining from out-of-town visitors, with hot pot and grilled fish being popular choices [4] Group 3 - The trend of "reverse tourism" is on the rise, with county-level economies booming and local specialties gaining popularity [6] - Data from Meituan indicated that orders for local specialty dishes from out-of-town visitors surged by over 105% [7] - In various cities, government canteens became popular dining spots, with Chongqing's government canteen serving nearly 7,000 visitors in one day [20][22] Group 4 - The restaurant industry is seeing a shift towards "practical consumption," with government canteens offering affordable and local dishes attracting significant attention [27][29] - The issuance of dining vouchers and subsidies has been a key strategy to stimulate consumption during the holiday, with cities like Chengdu distributing 500 million yuan in subsidies [31][32] - The focus of these subsidies has shifted towards targeted, platform-based, and experiential approaches to enhance user engagement and satisfaction [32]