盐津铺子放话在海外“再造一个盐津”，这可能吗？

Core Viewpoint - The company aims to replicate its domestic success in overseas markets within 3-5 years, targeting an overseas revenue of 5.304 billion yuan by 2024, which would require a compound annual growth rate of approximately 142.85% [1][2]. Group 1: Overseas Market Strategy - The company plans to solidify its overseas market strategy, with a goal to achieve overseas revenue of over 600 million yuan in 2024, indicating a strong start in international expansion [1]. - The company’s overseas sales currently account for only 1.18% of total revenue, highlighting the challenges ahead in reaching its ambitious targets [1]. - The company has identified key products, such as konjac and quail eggs, to focus on in Southeast Asia, with over 80% of current overseas sales coming from Thailand [5][6]. Group 2: Product Performance - The konjac product line has shown significant growth, achieving 838 million yuan in revenue in 2024, a 76.09% increase from 2023, contributing 15.81% to total revenue [5]. - Quail egg snacks also demonstrated strong performance, generating 580 million yuan in revenue in 2024, up 81.87% year-on-year, contributing 10.93% to total revenue [5]. - The company believes that these products have a competitive edge in overseas markets due to their health attributes and alignment with local consumer trends [6]. Group 3: Operational Strategy - The company is investing 220 million yuan to establish a wholly-owned subsidiary and production base in Thailand, focusing on local production to reduce costs [7]. - The company has previously established fruit processing facilities in Cambodia and Thailand, indicating a strategy of localizing supply chains to enhance operational efficiency [7]. - The company is adopting a strategic partnership approach for distribution in overseas markets, focusing on quality over quantity in selecting distributors [8]. Group 4: Market Comparison - The company’s ambitious overseas revenue target contrasts sharply with competitors like Qiaqia Foods, which reported overseas revenue of 569 million yuan in 2024, reflecting a more modest growth trajectory [9]. - The comparison with Qiaqia Foods highlights the high stakes and challenges the company faces in achieving its overseas ambitions within the set timeframe [9].