6天18场、超百万观看，与36氪一同探秘“爆棚”的广交会

Core Insights - The 137th Canton Fair has shown resilience amid global economic uncertainties, with significant increases in participation and exhibition metrics [3][4] - The total exhibition area reached 1.55 million square meters, with approximately 74,000 booths and around 31,000 participating companies, marking an increase of nearly 900 companies compared to the previous session [3] - The fair attracted a record number of overseas buyers, with 288,938 attendees from 219 countries and regions, representing a 17.3% year-on-year growth [3] Participation Metrics - The number of overseas buyers included 148,585 in the first phase and 195,851 in the second phase, with new and returning buyers increasing by 14.6% and 21.4% respectively [3][4] - Emerging markets remain the largest source of buyers, with 187,450 from Belt and Road countries, a 17.4% increase, accounting for 64.9% of total buyers [4] - BRICS countries contributed 72,417 buyers, up 24.1%, while RCEP member countries had 64,808 buyers, a 6.9% increase [4] Innovation and Product Focus - The fair emphasized "new" products, technologies, materials, and designs, shifting from merely selling products to selling technology and innovation [5][6] - A new live streaming initiative was introduced to showcase innovative products and engage with decision-makers from leading companies, focusing on product differentiation and market insights [6][7] - Notable products included AI live streaming cameras, portable espresso machines, and electric motorcycles, highlighting a blend of technology and lifestyle [7] Engagement and Outreach - The live streaming sessions attracted over a million viewers, featuring discussions on technological innovation, market trends, and sustainable growth strategies [7][8] - The event's format allowed for in-depth dialogues with industry leaders, fostering a collaborative environment for exploring future business opportunities [6][7]