全新尝试→难得机遇！从“断链”到“上架” 企业168个小时完成“赛道”转换

Core Viewpoint - The article highlights the challenges faced by Chinese foreign trade enterprises due to the imposition of tariffs by the United States, prompting companies to seek new opportunities in domestic and non-U.S. markets [1][4]. Group 1: Company Challenges - The company, located in Yangzhou, is known as the "toothbrush capital," producing over 35% of the global toothbrush supply, and is experiencing significant disruptions due to U.S. tariffs [1]. - The foreign trade proportion of the company is as high as 80%, with the U.S. market accounting for 20% of its business, leading to a critical situation as orders from U.S. customers have not materialized [3][4]. - The company faced a situation where one-fifth of its machinery was at risk of idling due to the lack of new orders, highlighting the urgency of finding alternative markets [3]. Group 2: Strategic Shifts - In response to the tariff situation, the company began actively developing non-U.S. markets and secured over 5 million RMB in orders from Brazil [8]. - The company initiated a shift towards the domestic market, responding to an export-to-domestic sales initiative, which led to rapid engagement with local retailers [10][12]. - The company successfully transitioned its products for domestic sales within just seven days, a process that typically takes a month, showcasing its agility in adapting to market changes [13]. Group 3: Future Outlook - The company is currently focused on accelerating the development of new products and integrating advanced technology into its domestic offerings, aiming to enhance consumer recognition and market presence [14]. - The company is also exploring collaborations with both offline and online platforms for contract manufacturing, indicating a strategic diversification of its business model [14]. - The leadership emphasizes resilience and the potential for growth even in challenging times, reflecting a commitment to showcasing the strength of Chinese products [16].