华鑫证券：给予舍得酒业买入评级

Core Viewpoint - The company is experiencing short-term performance pressure but is expected to recover elasticity in the future, maintaining a "buy" rating for Shéde Jiǔyè [1][5]. Financial Performance - In Q1 2025, total revenue and net profit attributable to the parent company were 1.576 billion and 346 million yuan, respectively, showing a year-on-year decline of 25% and 37% [3]. - The gross margin and net profit margin for Q1 2025 were 69% and 22%, down by 4.8 and 4.2 percentage points year-on-year [3]. - Operating net cash flow increased significantly, reaching 224 million yuan, a year-on-year increase of 107% [3]. Product and Channel Performance - Revenue from mid-to-high-end liquor and ordinary liquor in Q1 2025 was 1.234 billion and 208 million yuan, respectively, with declines of 28% and 13% year-on-year [4]. - E-commerce sales showed significant growth, with revenue of 205 million yuan, up 37% year-on-year, and its revenue share increased by 7 percentage points to 14.21% [4]. - The company has focused on developing its domestic market, particularly in Suining, resulting in a year-on-year revenue share increase of 7 percentage points to 34.23% [4]. Profit Forecast - The company is expected to face short-term pressure due to weak liquor consumption, but long-term prospects are positive as business scenarios are anticipated to recover, enhancing brand strength in the mid-to-high-end market [5]. - EPS forecasts for 2025-2027 have been adjusted to 2.10, 2.84, and 3.61 yuan, with corresponding PE ratios of 28, 20, and 16 times [5].