今世缘谈“厂商共赢”：培训300名重点经销商操盘手，借价格让利给渠道费用补偿

Core Viewpoint - The company is implementing a "win-win" model in the liquor industry by allowing distributors to handle market activities directly, compensating them through price reductions, which reflects a shift in operational strategy [1] Group 1: Company Strategy and Performance - The company aims for a revenue growth target of 5%-12% by 2025, indicating a focus on stable growth amid a competitive market environment [2] - The company has reduced contract liabilities by enhancing its supply capabilities and shortening the order-to-delivery cycle, which allows distributors to maintain better inventory management [1][2] - The company reported revenue growth rates in various regions, with notable increases in areas like Suzhou and Huai'an, indicating effective market penetration strategies [2] Group 2: Market Dynamics and Competitive Landscape - The company is focusing on the V series, with a target of potentially reaching 5 billion yuan in sales, amidst competition where some brands are experiencing significant declines [2] - The management highlighted that the liquor industry is entering a phase of stock competition, where brands lacking quality and market support will struggle [2] - The company is observing a shift in consumer behavior towards more mature and high-quality products, particularly in the 100-300 yuan price range [3] Group 3: Talent and Organizational Structure - The company has optimized its sales organization, increasing the proportion of local talent in provincial markets to enhance operational effectiveness [4][5] - A training program for key distributors' operators has been initiated, aiming to create a high-quality team that collaborates closely with the company [5] Group 4: Product Development and Future Outlook - The company is investing in a 10 billion yuan technical transformation project, with plans to increase production capacity significantly, particularly in the clear and fragrant liquor segment [6] - The company is also preparing for diversified product offerings, including different flavor profiles, to meet evolving consumer preferences [6]