奈雪内部人士回应改Logo：确有在十周年启动品牌全面升级的计划

Group 1 - The core viewpoint of the article is that Naixue has initiated a brand upgrade, including a new logo and name change from "Naixue's Tea" to "Naixue" and the pinyin "NAIXUE" to "Naìsnow" [1] - The new branding has been observed across various platforms, including delivery services and official social media channels [1] - An internal source from Naixue confirmed the brand upgrade plan coinciding with the company's tenth anniversary [1]