天猫和小红书启动“红猫计划”，打造闭环购物体验

Core Viewpoint - Tmall and Xiaohongshu have launched a collaboration called the "Red Cat Plan," combining Tmall's e-commerce operations with Xiaohongshu's content-driven marketing to create a comprehensive growth model for brand enhancement [1] Group 1 - The partnership aims to leverage Tmall's e-commerce capabilities alongside Xiaohongshu's content marketing to drive brand growth [1] - The initiative is expected to facilitate a full-spectrum growth model that benefits brands operating on both platforms [1]