Ferrari(US:RACE) Hua Er Jie Jian Wen·2025-05-07 07:52Core Viewpoint - Despite the 25% tariffs imposed by Trump on imported cars, demand for Ferrari's supercars in the U.S. remains strong, indicating the brand's ability to pass on costs to consumers [1][2]. Group 1: Market Demand and Pricing Strategy - Ferrari has raised prices on certain models by up to 10% in response to tariffs, yet has not seen any cancellations of orders [1]. - The U.S. market accounts for approximately 25% of Ferrari's total sales, making it the company's largest market [1]. Group 2: Financial Performance - In the Q1 earnings report, Ferrari reported a 23% year-over-year increase in operating profit to €542 million and a 13% increase in revenue to €1.79 billion, both exceeding market expectations [3]. - Ferrari has maintained its previous guidance, projecting an adjusted operating profit of at least €2 billion and a profit margin of at least 29% [3]. Group 3: Analyst Commentary and Future Outlook - Analysts from Bernstein described Ferrari's Q1 results as "rock solid," highlighting the company's ability to outperform market consensus and confidently reaffirm its guidance for FY2025 [4]. - In Q1, Ferrari delivered five hybrid models, which accounted for 49% of total deliveries, and plans to launch its first electric vehicle in October, with sales starting in 2026 [4]. - The performance of Ferrari as a luxury brand demonstrates its strong pricing power and customer loyalty, allowing it to maintain stability amid a challenging global trade environment and a generally weak automotive industry [4].