蒜鸟卖爆、虾企营收激增！湖北“五一”假期接待超四千万游客

Core Insights - The "May Day" holiday in 2025 saw a significant surge in the tourism market in Hubei, with the province receiving 42.17 million visitors and generating a total tourism revenue of 24.36 billion yuan [1][2] Group 1: Tourism Market Performance - Hubei's tourism market exhibited a high-level operational trend during the "May Day" holiday, with a notable increase in visitor numbers and revenue [1] - A total of 1.78 million visitors were received at A-level tourist attractions, marking a 24.61% increase compared to 2024 [2] - The average occupancy rate of star-rated hotels reached 75.46%, up by 7.12 percentage points year-on-year [2] Group 2: Visitor Demographics - Out-of-province tourists accounted for 39.35% of domestic visitors, reflecting a 10.42% increase year-on-year [2] - The top five sources of external visitors were Henan, Guangdong, Hunan, Chongqing, and Shaanxi [2] Group 3: Key Attractions and Events - Major attractions like the Yellow Crane Tower and Enshi Grand Canyon reached near full capacity, with some issuing visitor limits [3] - The night economy emerged as a new growth driver, with night events generating significant revenue, such as the "Night on the Yellow Crane Tower" event [3] Group 4: Cultural and Creative Products - The "Garlic Bird" cultural IP gained popularity, with over 100,000 units sold, primarily to out-of-town tourists [6][7] - The success of the "Garlic Bird" has led to the introduction of other local cultural products, enhancing Hubei's tourism appeal [7] Group 5: Culinary Tourism - The small lobster consumption season saw a series of promotional activities, leading to a 40% increase in revenue for local seafood restaurants during the holiday [7] - Events included the launch of themed restaurants and promotional discounts, significantly boosting foot traffic and sales [7]