毛绒玩具勇闯“大市场” 企业做足“内功”凭借新技术开拓更广海外新市场

Core Viewpoint - The article discusses how Chinese toy companies, particularly in Yangzhou, are adapting to the challenges posed by increased tariffs from the United States by diversifying their markets and innovating their products. Group 1: Market Adaptation - Yangzhou's toy companies are shifting from primarily serving the U.S. market to focusing on Europe, with expectations that U.S. orders will decrease from over 90% to around 60% by the end of 2024 [3] - The companies are actively developing new products using renewable materials and are enhancing their online presence through cross-border e-commerce platforms [5][7] Group 2: Growth Projections - Companies in Yangzhou aim for a 70% growth in 2024 compared to 2023, with a target of achieving a normal growth rate of 10% to 20% in 2025 [9] - The local toy industry has a historical annual output value exceeding 20 billion and an export value between 3 to 4 billion [12] Group 3: Policy Support - The Yangzhou government has introduced measures to support the transformation of the plush toy industry, focusing on policy support, product innovation, and market expansion [11] - The local industrial department plans to enhance research and policy guidance to facilitate the transformation and growth of enterprises [14]