Core Insights - Qingdao has been recognized as one of the top ten popular tourist destinations in China, showcasing a blend of holiday economy and cultural tourism experiences during the May Day holiday [1] - The Guoxin Group's various hotels achieved significant occupancy and revenue growth, with hotel revenue increasing by 15% year-on-year during the holiday period [1][5] - The launch of new tourism projects, such as the Qingdao Cloud Sea Tian three-layer linkage project, highlights the innovative drive of the "first launch economy" in the region [5][11] Hotel Performance - The hotel sector under Guoxin Exhibition Hotel Company saw a remarkable performance, with Hai Tian Hotel achieving over one million in daily revenue for four consecutive days [1][5] - The Guoxin Financial Center Hotel and Guoxin Grand Theatre Hotel also experienced full occupancy for three days, indicating strong demand for accommodation [1] Cultural and Tourism Projects - The newly launched Qingdao Cloud Sea Tian project combines art exhibitions, city sightseeing, and themed dining, creating a unique tourism experience and attracting both domestic and international visitors [5][11] - The project offers promotional ticket prices and package deals to maximize visitor engagement during the holiday [5] Visitor Engagement and Activities - Family-friendly activities at Guoxin hotels, such as art workshops and themed games, have enhanced the guest experience, with over 500 families participating in creative sessions [5] - The Hai Tian Hotel's "Picnic Wild Tour" package and the St. Regis Hotel's personalized services have added a luxurious touch to the visitor experience [3][5] Economic Impact - The Hai Tian Mall reported a 32% increase in foot traffic and a 69% increase in sales compared to the previous year during the May Day holiday [11] - The overall visitor reception at Qingdao Cloud Sea Tian increased by 9% year-on-year, indicating a growing interest in the region's attractions [11] City Services and Events - The Hai Tian Center's light show, featuring the largest single-building light curtain in the country, has enhanced the city's night economy, attracting over 100,000 visitors daily [11] - Events like the AS Animation Carnival and the Huaxia Home Expo at the Qingdao International Convention Center drew over 40,000 attendees, reflecting a vibrant consumer engagement [13] Strategic Vision - Guoxin Group's integrated approach combining hotels, cultural tourism, media, and exhibitions is positioning Qingdao as an international consumption center, enhancing the city's competitive edge [15]
多日满房、流量暴涨、日均10万+人次的视觉盛宴,这里成青岛文旅消费新的增长极
Sou Hu Cai Jing·2025-05-07 09:51