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同比激增536.8%,AI原生APP用户规模2.7亿,AI搜索成热门赛道
3 6 Ke·2025-05-07 11:22

Group 1 - As of March 2025, the number of active users of AI-native apps reached 270 million, with a year-on-year growth of 536.8% [2][25][27] - The launch of DeepSeek has significantly reshaped the AI-native app market, leading to a rapid increase in industry scale within just one month [1][4] - The top three AI-native apps by active users are DeepSeek (194 million), Doubao (116 million), and Tencent Yuanbao (41.64 million) [4][6] Group 2 - The AI search sector has become a hot competition area, with traditional search companies upgrading to AI search and new entrants vying for traffic [8][9] - By March 2025, 23 out of the top 30 apps have implemented AI applications, with 10 of them entering the AI search sector [11] - The AI transformation across various industries is accelerating, with the parenting and baby care sector leading at 33.3% AI adoption [18][19] Group 3 - Users are transitioning from initial trial phases to a reliance on AI-native apps, as indicated by increased usage metrics [23][26] - The average monthly usage time for AI-native apps reached 123.6 minutes, a 32.7% increase year-on-year, with an average of 57.4 uses per month, up 53.1% [26][28] - The growth in monthly active users, usage time, and frequency indicates a shift in user behavior towards dependency on AI-native applications [26][28]