Sou Hu Cai Jing·2025-05-07 12:53Group 1 - The report focuses on JD Retail's intelligent marketing strategies to help brands achieve sustainable growth in a complex market environment [1][6] - Retail brands are returning to brand mindset construction, emphasizing long-term brand value and consumer loyalty rather than just short-term sales performance [16][25] - The transition from marketing as an art to a science is highlighted, with data and AI driving more effective marketing strategies [16][44] Group 2 - JD has introduced the BRIDGE intelligent marketing solution based on the ACME brand marketing methodology, which includes six core operational aspects and five key business scenarios [1][18] - The BRIDGE solution aims to assist brands in overcoming challenges in consumer lifecycle management and product lifecycle management [1][16] - The solution is applicable across various industries, including 3C digital, home appliances, apparel, fast-moving consumer goods, maternal and infant care, beauty, and health sectors [1][18] Group 3 - The report emphasizes the importance of data-driven insights and the need for brands to adapt to changing consumer behaviors and preferences [1][12] - JD's intelligent product matrix enhances brand competitiveness through scene services, data openness, intelligent applications, and ecological symbiosis [1][16] - The platform's role is evolving into a central hub for brand operations, enabling a more integrated approach to marketing and consumer engagement [1][50]