Group 1 - The domestic tourism market experienced unprecedented heat during the "May Day" holiday, with over 1.4 billion cross-regional trips and both travel enthusiasm and per capita consumption exceeding the same period last year [1] - The competition among delivery platforms intensified during the holiday, with Taobao's flash sale business achieving over 10 million orders within just six days of its launch, while Meituan reported a 21% year-on-year increase in service consumption in Jiangsu province [1] - Instant delivery services played a crucial role in supporting strong consumer demand, with SF Express's same-city delivery business seeing an 87% year-on-year increase in total orders during the holiday [1][2] Group 2 - New tea beverage brands experienced a surge in orders, with SF Express reporting a 106% year-on-year increase in tea drink orders during the holiday [2] - The sales of health-focused tea products saw a significant rise, with some stores reporting sales increases of over 1700% and even 3000% in tourist areas [2] - Instant delivery services are increasingly being utilized for essential goods, with consumers opting for "light travel" and purchasing items upon arrival at their destinations [2] Group 3 - The integration of "cultural tourism + instant delivery" is emerging as a new highlight in local tourism development, providing personalized services such as luggage delivery and queue management [3] - There was a notable increase in consumer service orders in lower-tier cities during the holiday, with some areas experiencing order growth by several times [3] - The last-mile delivery orders also saw a 102% year-on-year increase, allowing homebound users to receive their purchases more quickly [3]
“五一”商超、茶饮单量翻倍，外卖大战、同城配送助力文旅升级