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侯毅宠物鲜食新零售梦起航,派特鲜生斩获2500万美元天使轮融资
Sou Hu Cai Jing·2025-05-07 15:38

Group 1 - The pet fresh food new retail sector has seen a significant development with the announcement of a $25 million angel round financing for the brand "Pait Fresh," founded by Hou Yi, which sets a new record for financing in the pet industry [1][3] - The funds will be primarily used to advance three core strategies: product innovation through big data customization, building an efficient supply chain to ensure product freshness and quality, and refined operation and expansion of stores to strengthen market position [3] - Pait Fresh was officially established at the end of 2024, with a clear equity structure where Hou Yi holds 51% and Huang Hualong, the founder and chairman of pet product manufacturer NAIWEIK, holds the remaining 49% [3] Group 2 - The first store of Pait Fresh opened for trial operation in Shanghai on February 22, 2024, quickly attracting attention from pet owners due to its unique fresh food concept, leading to the opening of 9 additional stores shortly after [3] - Pait Fresh has introduced three differentiated store types to cater to various regions and consumer groups: pet-friendly stores, mall stores, and community stores [3] - Hou Yi emphasized the focus on new retail physical stores while achieving seamless online and offline integration, stating that the pet food market is largely untapped compared to human food [3]