Netflix unveils revamped homepage and app with OpenAI-powered search tool

Core Insights - Netflix is launching a redesigned homepage experience aimed at simplifying the search for shows and movies for its members [1] - The user experience revamp includes a vertical video feed tailored for mobile viewing and sharing, along with potential integration of generative AI in collaboration with OpenAI [2] - New features will provide real-time recommendations based on viewers' moods and interests, with updates rolling out globally in the coming months [3] Industry Context - The overhaul of Netflix's user experience is a response to intense competition among streaming platforms, as rivals like Warner Bros. Discovery's Max and Disney aim to enhance revenue and customer retention [4] - Following a period of stagnation in customer growth in 2022, Netflix has implemented several changes, including a cheaper ad-supported option and a crackdown on password sharing, leading to an increase in paid memberships [5] - Netflix reported 300 million paid memberships in January, marking an increase of 19 million from the previous quarter, with revenue growing by 13% during the same period [5][6]