“仅退款”规则变化，重塑电商秩序（经济时评）

Core Viewpoint - The adjustment of the "refund only" rule marks a new starting point, where platforms need to act as intermediaries and coordinators, balancing the protection of consumer and merchant rights [1][2]. Group 1: "Refund Only" Mechanism - The "refund only" mechanism allows consumers to request refunds without returning goods if they are dissatisfied, facilitating quick refunds with platform support [1]. - The initial purpose of implementing the "refund only" rule was to protect consumer rights and enhance user loyalty, particularly for low-value items that lack resale value [1][2]. Group 2: Issues and Challenges - There are vulnerabilities in the "refund only" rule, leading to honest merchants being unfairly affected, with some consumers exploiting the system for profit through dishonest practices [2]. - The high cost of defending rights has led many small and medium-sized merchants to suffer losses, which can negatively impact the overall industry ecosystem [2]. Group 3: Future Directions - The adjustment of the "refund only" rule is seen as a new beginning, with platforms needing to enhance their roles as intermediaries, ensuring the protection of both consumer and merchant rights [2]. - To foster a healthy development of the e-commerce industry, it is essential to cultivate honest merchants, increase the legal costs for dishonest sellers, and reduce the opportunities for exploitative buyers [2].