鲁班到家登顶全国服务订单量第一，正在成为大家居服务新基建

Core Insights - The Chinese home furnishing consumption structure is undergoing significant changes as the era of high growth in the real estate industry comes to an end, with a shift towards home updates, repairs, and functional improvements becoming a rapidly growing segment of household spending [1][7] - The market for home installation and maintenance services in China is projected to exceed 700 billion yuan in 2024 and reach 896.1 billion yuan by 2029, with a compound annual growth rate of 4.9% over five years [1][4] - Luban Home has emerged as a leading platform in the home installation and maintenance service sector, ranking first in actual service order volume in 2024, based on real service fulfillment data rather than traditional GMV metrics [1][3] Industry Trends - The demand for new housing is slowing, while second-hand home transactions are increasing, leading to a reconfiguration of living spaces among middle-class families [1][7] - The home service industry is transitioning from a "connection intermediary" model to one focused on "delivery capability," with platforms like Luban Home leveraging technology for a full-process closed loop [3][4] - The home service market is characterized by a lack of standardization, with many consumers expressing dissatisfaction with the unpredictability of service quality [3][5] Company Overview - Luban Home operates a platform that aggregates over 3 million blue-collar workers across all provincial administrative regions in China, achieving nationwide coverage for home services [4][6] - The platform employs a service standardization system, including skill certification, service tiering, and a star rating system, to ensure service quality and controllability [4][6] - Luban Home's business model includes a wide range of service categories, covering furniture, home appliances, and smart home installations, among others, thus expanding its market reach [4][6] Service Standardization - The company has developed a comprehensive service management system that quantifies service quality through metrics such as fulfillment orders, customer satisfaction ratings, and service radius [5][6] - Luban Home's service model includes a full range of offerings from installation to maintenance, utilizing intelligent algorithms for optimal technician allocation based on various factors [5][6] - The platform has achieved a service satisfaction rate of 98.52%, reflecting its commitment to standardizing service delivery [6] Future Outlook - As China's population ages, the demand for home services tailored to older adults is expected to grow, with the market for such services experiencing an annual growth rate of 12% over the past three years [7][8] - Luban Home is positioned to address the challenges of an aging workforce in the service industry by providing training programs and incentives for blue-collar workers [7][8] - The company is facilitating a shift from a product-driven to a service-driven industry, redefining the connection between workers and brands while enhancing overall service efficiency [8]