大行中国消费洞察：劳动节假期消费超预期， 零售销售增长且加速

Core Insights - The Labor Day holiday consumption showed robust growth despite high base effects, indicating a recovery in consumer spending, particularly in the retail and tourism sectors [1][10] - Key retail and catering enterprises reported a year-on-year sales increase of 6.3%, up from 4.1% during the Spring Festival holiday, with tourism revenue also exceeding pre-pandemic levels [1][4] Consumption Trends by Category - Home appliances, automobiles, and communication equipment saw significant sales growth of 15.5%, 13.7%, and 10.5% respectively, driven by the "old for new" policy [2][11] - The catering sector experienced an 8.7% increase, benefiting from high consumer willingness to spend on experiential dining [2] - Jewelry sales improved due to lower base effects and fluctuating gold prices, with some brands reporting a shift from negative to positive growth [8] Regional Consumption Insights - Consumption growth was balanced across different city tiers, with key tourist cities performing strongly and lower-tier cities benefiting from increased foot traffic [3][9] - Major cities like Beijing and Shanghai outperformed the national average in consumption growth, supported by domestic tourism and favorable visa policies for inbound travelers [3][9] Tourism and Travel Data - Domestic tourism revenue grew by 8%, with total visitor numbers increasing by 6.4%, indicating a recovery to 123% of pre-pandemic levels [4][11] - Outbound travel saw a robust year-on-year growth of 21%, with Hong Kong and Macau leading the increase in inbound tourism [4] Industry Performance Highlights - The sports and leisure retail sector reported a 15% increase in sales, attributed to rising outdoor activities and favorable weather conditions [5] - The high-end liquor market faced challenges, with increased discounting in the mid-to-high price segments due to cautious consumer spending [6] - The restaurant sector showed varied performance, with some brands like Nayuki's Tea achieving significant growth in both dine-in and delivery sales [7] Box Office and Entertainment - The box office revenue during the holiday period fell sharply by 51% to CNY 747 million, primarily due to a lack of blockbuster films [8][11]