军创企业家王义超:打造加装电梯领军品牌，从一年一部电梯到百部

Core Insights - Rongti Technology, led by founder Wang Yichao, is a leading enterprise in the installation and renovation of elevators in existing residential buildings in Qingdao, with a projected completion of over 100 elevator installation projects this year, setting a new record [1][7] Company Overview - Founded in 2014 by Wang Yichao, a retired naval officer, Rongti Technology has grown from installing 1 elevator in its first year to over 100 elevators annually, showcasing significant business expansion [3][6] - The company employs over 30 veterans, forming a technical team with experience in national defense engineering, and has installed more than 400 elevators across over 50 communities in Qingdao, achieving a 100% government acceptance rate for completed projects [3][7] Business Strategy - The company has successfully navigated challenges in the elevator installation market, such as differing opinions among residents and funding issues, by implementing innovative measures like modular pre-assembly and rapid installation techniques [6][8] - Rongti Technology aims to extend its warranty period to 10 years, significantly longer than the industry standard of 2 years, to address residents' concerns and enhance post-installation service [8] Market Expansion - The company has expanded its operations beyond Qingdao to cities like Beijing, Jinan, and others, maintaining a zero accident rate in its projects [7] - In addition to elevator installation and renovation, Rongti Technology is diversifying into areas such as large-scale machinery remanufacturing, supply chain financial management, and high-end cotton textile industry investment [8] Future Outlook - The company plans to leverage technological innovation and quality service to become a leader in the elevator installation and renovation market, while also encouraging more veterans to engage in entrepreneurship [9]