Core Viewpoint - The CEO of Jixiao 361 announced the launch of an online and offline integrated framework to assist enterprises in entering a new era of intelligent event marketing, emphasizing that the goal of hosting events is to achieve marketing effectiveness rather than merely organizing meetings [1] Group 1: Current Challenges in Event Marketing - The current state of event effectiveness in China is concerning, with over 10 million events held annually but an average conversion rate of less than 3%, leading to a significant loss of potential customers post-event [1] - Traditional marketing has overly focused on immediate effects during the event, neglecting the long-term nurturing required in B2B scenarios, resulting in 80% of marketing value being lost due to the disconnect between offline events and digital content [1] Group 2: Importance of Digital Marketing - Digital marketing is crucial for maximizing the value conversion of industry events, with the CEO proposing a model where marketing effectiveness equals data multiplied by technology and scenarios [1] - Three types of important information are often overlooked in commercial events: passive clients who miss opportunities to engage, registered users who cannot attend, and potential users unaware of the event [2] Group 3: Value Creation through Data - Jixiao 361 introduced a "value closed loop" concept (execution-sedimentation-reuse) to build an activity DNA database, allowing each execution to contribute to the company's knowledge assets [3] - The platform enables multiple data application models, such as analyzing audience movement data to redesign product experience spaces and using email and community marketing to reach non-attendees with event materials [3] Group 4: Comprehensive Event Marketing Solutions - Jixiao 361 positions itself as a one-stop event marketing collaborative platform, integrating quality suppliers and audience resources to provide full-process event marketing services [3][6] - The platform aims to reduce costs and increase efficiency by optimizing traditional event processes while leveraging data to uncover business opportunities, achieving a 20% reduction in event success costs through effective procurement and supply chain optimization [6] Group 5: Strategic Advantage in a Competitive Environment - In a VUCA (Volatility, Uncertainty, Complexity, Ambiguity) environment, companies that continuously accumulate "tactical capital" through each event execution will develop a unique compounding effect in competition [6] - Jixiao 361's approach is not just a methodology but a genetic encoder for organizations transitioning into intelligent ecological entities [6]
极效361宣布开放融合架构，全面开启智能活动营销2.0时代
3 6 Ke·2025-05-08 02:13