2024年欧洲网约车服务市场研究报告

Core Insights - The report by TGM Research analyzes the ride-hailing market globally, with a focus on Europe, covering consumer behavior, usage motivations, selection factors, brand recognition, and usage patterns [1] Consumer Behavior - In Europe, 8% of respondents used ride-hailing apps in the past week, lower than the global average of 13% - 72% of European respondents own a private car, with younger demographics showing a lower ownership rate - Usage frequency in Europe shows that 9% use ride-hailing almost daily, 34% weekly, and 27% monthly, with younger users utilizing the service more frequently [1][2][19] Usage Motivations - The primary reason for choosing ride-hailing globally is safety during nighttime travel, particularly among women - In Europe, the main motivation is accessing areas with poor public transport, with safety and convenience also being significant factors for women - Different age groups have varying motivations, with younger users opting for ride-hailing for occasional needs, while older users focus on avoiding congestion and commuting [1][30][34] Selection Factors - The most important factor for choosing ride-hailing apps globally and in Europe is reasonable pricing - In Europe, the next factors are the speed of driver arrival and quick acceptance of requests - Men prioritize price and driver speed, while women focus on price and brand trust; older respondents place more emphasis on price and brand [2][43][51] Brand Recognition and Usage - Uber has the highest brand recognition globally, with significant awareness in Europe, followed by Bolt - In terms of usage, Uber leads in both global and European markets, with Bolt as the second choice; there are gender differences in app usage, with men favoring Uber and Bolt more than women [2][60][64]