2025上海车展 | 双线出击！一汽奥迪电动化与燃油车智能化齐发力

Group 1 - Foreign car manufacturers are adopting a "localized for China" strategy to address their shortcomings in smart technology and compete directly with domestic automakers at the 2025 Shanghai Auto Show [1] - FAW Audi showcased the Q6L e-tron and A5L, emphasizing a collaborative approach between fuel and electric technologies to reshape the high-end market landscape [1][3] - The Q6L e-tron, as Audi's first localized product, is built on the PPE platform, featuring advanced thermal management and energy recovery systems that enhance driving range and charging efficiency [3][5] Group 2 - The A5L, based on the PPC platform, introduces a new electronic architecture that allows for continuous upgrades and integration of advanced driving technologies [3][5] - The PPC platform's EA888 Evo5 engine delivers a peak power output of 200 kW and incorporates variable geometry turbocharging for improved efficiency [5] - Audi's 2024 financial report indicates a decline in global revenue and sales in China, with a total revenue of €64.532 billion, down 7.6%, and a sales drop of 10.9% in China [6] Group 3 - Traditional luxury brands are accelerating their transformation in response to the electric vehicle trend, with Audi planning to invest €35 billion by 2025 to expand its electric vehicle lineup to 20 models [7] - By 2026, all new models launched by Audi will be electric, with a complete phase-out of internal combustion engine vehicles by 2033 [7] - Competitors like BMW and Mercedes-Benz are also ramping up their electric vehicle production, with BMW set to launch at least six new generation models by 2025 and Mercedes-Benz planning to introduce new electric platforms by 2025 [7][8]