淘宝小红书联手，红猫计划打通种草到消费全链路

Group 1 - The core idea of the collaboration between Taobao and Xiaohongshu is the launch of the "Red Cat Plan," which allows users to seamlessly transition from content browsing on Xiaohongshu to purchasing on the Taobao app, integrating "grass planting" and consumption processes [1] - Under the "Red Cat Plan," Xiaohongshu's rich content is deeply integrated with Taobao's mature transaction system, enabling brand merchants to track conversion from content display to actual purchase in real-time, optimizing marketing strategies based on data feedback [1][3] - Xiaohongshu has introduced an "advertising link" feature on its note pages, allowing brands to directly link Xiaohongshu content to Taobao product pages, with plans to expand this model to more quality brands in the future [3] Group 2 - Xiaohongshu's previous attempts in the e-commerce sector include integration with WeChat mini-programs to provide users with more shopping options, and the current collaboration with Alibaba marks a significant step in Xiaohongshu's commercialization journey [3] - Xiaohongshu has been cautious about external traffic diversion to prevent customer loss and ensure precise traffic management, as seen in its strict control over directing users to platforms like WeChat and Taobao for transactions [3][4] - The collaboration with Taobao breaks Xiaohongshu's previous practice of limiting external links, driven by internal pressure for traffic monetization and increased external competition for traffic [4]