百年鞋企陷家族内斗危机，双星名人品牌边缘化警报拉响

Core Viewpoint - The Qingdao Baonian Shoe and Clothing Group, a century-old enterprise, is reportedly embroiled in a family power struggle, which raises concerns about its future development prospects in the competitive shoe and apparel market [2][3][7] Company Overview - Founded in 1921, the company is a pioneer in China's national shoe manufacturing industry, evolving from a state-owned rubber factory into a large conglomerate with over 40 industries and annual sales exceeding 10 billion yuan [3][4] - The current leadership includes founder Wang Hai, who, despite being the second-largest shareholder, still holds the positions of chairman, general manager, and legal representative [4] Internal Conflict - A public letter from Wang Hai accuses his son Wang Jun, daughter-in-law Xu Ying, and grandson Wang Zidong of attempting to seize control of the company through coercive means [2][3] - Wang Hai has suspended external authorization for the company, indicating that any resulting losses will be the responsibility of those involved in the alleged power grab [3] Market Position and Challenges - The company operates in various sectors, including footwear, apparel, real estate, and logistics, but struggles with brand recognition and market competitiveness [5][6] - Despite having over 5,000 retail outlets, the company lacks a significant online presence, with no official flagship store on major e-commerce platforms [5][6] - The brand is overshadowed by international competitors like Adidas and Nike, as well as domestic brands such as Anta and Li Ning, leading to a decline in brand loyalty and market relevance [6][7] Industry Context - The Chinese sports footwear and apparel market is characterized by high concentration, with the top 10 brands holding approximately 83% of the market share [6] - The company faces intense competition in the low-priced segment from brands like Huili, further complicating its market position amid internal strife [7]