SNW(SH:600628) Cai Fu Zai Xian·2025-05-08 08:35Core Insights - Adidas has become a focal point in the marathon community following the 2025 London Marathon, where its sponsored athletes achieved remarkable victories and set new records [1][3][5]. Group 1: Event Highlights - The 2025 London Marathon featured intense competition, with Adidas-sponsored athlete Sebastian Sawe winning the men's race with a time of 2:02:27, marking his first World Marathon Major victory [1][3]. - Ethiopian athlete Tigist Assefa, also sponsored by Adidas, won the women's race with a record-breaking time of 2:15:50, improving the previous women's marathon record by over 3 minutes [1][3][5]. - The Adidas ADIZERO 0 series was highlighted as a key factor in these record-breaking performances, reinforcing the brand's commitment to innovation in athletic footwear [6]. Group 2: Athlete Performances - Sawe's performance was notable as he recorded a time of 2:02:05 in his debut marathon, showcasing his potential as a rising star in the sport [3][5]. - Assefa's victory was characterized by a decisive acceleration at the 35-kilometer mark, allowing her to secure the win and set a new world record [3][5]. - Both athletes utilized the latest models from the Adidas ADIZERO line, which has been instrumental in their success [6]. Group 3: Brand Positioning - Adidas continues to emphasize its philosophy of providing the best for athletes, as demonstrated by the success of the ADIZERO 0 series, which has been pivotal in winning numerous championships in athletics and road racing [6]. - The brand's ongoing innovation in running shoe technology is evident with the introduction of new models like ADIZERO ADIOS PRO 4 and ADIZERO BOSTON 13, further solidifying its leadership in the running shoe market [6].