GREE(000651) 每日经济新闻·2025-05-08 08:38Core Viewpoint - The upcoming "2025 9th China Listed Company Brand Value List Release Conference" will focus on the theme "Digital Intelligence Upgrading, Brand Resonance," discussing new trends and paths for brand development driven by technology [1] Group 1: Event Overview - The event will be held on May 9 in Shanghai, organized by the Daily Economic News and supported by Tsinghua University's Economic Management School [1] - Notable economists, brand experts, and nearly 200 executives from listed companies will attend to explore brand development in the context of technological advancements [1] Group 2: Key Speaker Insights - Gree Electric's Marketing Director, Zhu Lei, will deliver a keynote speech titled "IP Shaping, Resonating Corporate Brand Influence," sharing insights on building brand influence [1][4] - Zhu Lei emphasizes that the essence of brand strength in the digital intelligence era lies in "truth," which includes "true quality, true innovation, true technology, and true strength" [3][4] Group 3: Gree Electric's Brand Strategy - Gree Electric, established in 1991 and listed in 1996, has evolved into a diversified, technology-driven global industrial manufacturing group, exporting products to over 190 countries [4] - The company is recognized as a leading brand in the global home appliance sector, particularly in air conditioning [4] - Gree's brand evolution has shifted from "Good Air Conditioners, Made by Gree" to "Good Appliances, Made by Gree," with plans to establish 3,000 "Dong Mingzhu Health Home" stores to deepen consumer connections [5] Group 4: Brand Philosophy - Gree's brand philosophy is rooted in authenticity, with a focus on "true technology, true quality, true service, and true value," as exemplified by its chairman, Dong Mingzhu [5][6] - The company aims to ensure that its brand influence is built on genuine efforts rather than superficial marketing tactics, with nearly 70% of its export sales attributed to its own brand by the end of 2024 [6]