五一假期，泉州大连等6座新晋“长红城市”持续释放文化IP价值

Core Insights - The report released by New Beijing Think Tank highlights the potential of "Long Red Cities" in 2025, showcasing cities like Zhengzhou, Dalian, Xiamen, Quanzhou, Kunming, Shijiazhuang, Lanzhou, and Handan that made it to the list for the first time [2] Group 1: Performance Metrics - During the recent May Day holiday, cities on the "Long Red Cities" list demonstrated strong tourism performance, with Zhengzhou receiving 11.44 million visitors, Kunming 12.61 million, and Xiamen 8.64 million [3] - Xiamen achieved a tourism revenue of 10.276 billion yuan during the holiday, while Quanzhou's tourism spending exceeded 6 billion yuan, marking a nearly 30% year-on-year increase [4] - Lanzhou reported a tourism income of 4.363 billion yuan, a 14.77% increase, and Zhengzhou's retail and catering sales reached 1.87 billion yuan [4] Group 2: Diverse Offerings - The cities are leveraging diverse attractions beyond traditional landmarks, including night markets, intangible cultural heritage experiences, and immersive events to enhance their tourism appeal [5] - Lanzhou has developed strong cultural tourism IPs, hosting 208 cultural events that attracted over a million participants, while Dalian integrated sports and cultural activities to create a vibrant tourism scene [6] Group 3: Innovative Cultural Events - Quanzhou launched over 300 cultural performances and 30 premium tourism routes during the holiday, emphasizing a blend of heritage and modern experiences [7] - Kunming attracted younger tourists with events like coffee culture festivals and night markets, leading to increased visitor spending [7] Group 4: Enhanced Services - Cities are improving public services to enhance visitor experiences, with Xiamen hosting over 700 cultural events and achieving high hotel occupancy rates during the holiday [8] - Zhengzhou's focus on integrating cultural experiences with tourism services has led to significant increases in museum-related spending [8] - Lanzhou's cultural venues extended their hours and offered free guided tours, contributing to a vibrant cultural atmosphere [9] Group 5: Long-term Sustainability - The "Long Red Cities" initiative emphasizes sustainable tourism development, moving away from reliance on viral trends to a more integrated and enduring tourism model [9]