3 6 Ke·2025-05-08 09:33Core Viewpoint - The ongoing competition among major delivery platforms like JD, Meituan, and Taobao has led to significant price wars in the tea beverage market, particularly milk tea and coffee, resulting in extremely low prices for consumers and raising concerns about health impacts from excessive consumption [1][12][20]. Group 1: Market Dynamics - JD's entry into the food delivery market has intensified competition, with aggressive subsidies and promotions aimed at capturing market share [16][17]. - Meituan has responded with its own substantial subsidies, pledging to invest 100 billion yuan over three years to support the restaurant industry [19]. - Taobao has launched a campaign to give away 100 million cups of tea and coffee, further escalating the competition [12][14]. Group 2: Consumer Behavior - Consumers are taking advantage of the low prices, often purchasing multiple cups daily, leading to concerns about health issues such as diabetes and high blood pressure [9][11][20]. - The ease of ordering tea beverages through delivery platforms has made them a popular choice, with high frequency of consumption and low decision-making costs [24][25]. Group 3: Strategic Importance of Tea Beverages - Tea beverages are particularly suited for delivery platforms due to their high order volume potential, which is crucial for platform profitability and efficiency [22][24]. - The competitive pricing of tea drinks makes them an attractive option for consumers, often perceived as a better deal compared to other food items [25][26]. Group 4: Historical Context - The current price war mirrors past battles in the food delivery industry, where platforms have historically relied on heavy subsidies to attract customers [27][28]. - The cycle of aggressive pricing followed by eventual price increases is a well-documented pattern in the industry [33][35].