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车企年报|零跑汽车研发支出金额显著偏低 研发费用率为小鹏汽车一半

Core Insights - The research and development (R&D) expenditures and R&D expense ratios of 13 listed automotive companies for the 2024 fiscal year have become focal points in the industry, reflecting their commitment to technological innovation and long-term competitiveness [1][6]. R&D Expenditures - BYD leads with a substantial R&D expenditure of 54.161 billion, indicating its strong commitment to innovation in the electric vehicle sector [1]. - SAIC Motor and Great Wall Motors follow with R&D expenditures of 21.813 billion and 14.465 billion, respectively [1]. - Haima Automobile's R&D expenditure is significantly lower at only 0.086 billion, highlighting a stark contrast with leading companies [1]. R&D Expense Ratios - BAIC Blue Valley has the highest R&D expense ratio at 33.62%, while NIO and Xpeng also exceed 15%, demonstrating their focus on R&D despite smaller revenue scales [3]. - SAIC Motor's R&D expense ratio is relatively low at 3.50%, placing it among the lower performers in this regard [3]. Sales Performance and Market Position - Companies with higher R&D expenditures, such as BYD, are experiencing steady sales growth, translating their R&D investments into market advantages [6]. - Great Wall Motors also maintains a certain market share in the SUV segment due to its significant R&D investments [6]. - Conversely, Haima Automobile's low R&D spending has resulted in weakened market competitiveness and poor sales performance [6]. Long-term Implications - Companies with low R&D expenditures may save costs in the short term but face significant long-term operational risks, including inadequate technological innovation and diminished product competitiveness [6][7]. - The automotive industry is rapidly evolving towards electrification, intelligence, and connectivity, making it crucial for companies to increase R&D investments to keep pace with industry trends [6][7]. - Low R&D investment can hinder brand image enhancement, as consumers increasingly value technological sophistication and innovation in vehicles [6][7]. Conclusion - The disparities in R&D expenditures and expense ratios among the 13 listed automotive companies are profoundly impacting their sales and future development [7]. - Companies with lower R&D investments must find a balance between short-term cost savings and long-term growth by increasing their R&D efforts to enhance competitiveness, or they risk being marginalized in a highly competitive automotive market [7].