Core Viewpoint - The "Non-Heritage Products Walk on Cloud" e-commerce training event in Yingshisha County aims to empower non-heritage inheritors with digital marketing skills, focusing on integrating traditional crafts with e-commerce to enhance the sustainable development of intangible cultural heritage products [1][5]. Group 1: Training Overview - The training includes systematic teaching on digital marketing techniques such as live streaming and short video marketing, specifically targeting unique local products like Yingshisha pottery and stamped fabric [1][5]. - Professional instructors provided practical guidance on e-commerce fundamentals, user profiling, data integration, and key operational strategies [2][5]. - The training aims to help participants understand the "traffic password" for online sales and will include follow-up support for merchants [2][4]. Group 2: Challenges and Solutions - Despite the initial potential for online sales of local products like Yingshisha knives and pottery, challenges such as lack of marketing experience and operational skills have hindered expected sales outcomes [4]. - Participants were encouraged to bring specific issues encountered during live streaming for real-time analysis and optimization by instructors [4]. - A participant expressed newfound confidence in presenting their products correctly during live streams after receiving training [4]. Group 3: Future Development - The training is organized by the Yingshisha County Cultural and Tourism Bureau, targeting non-heritage project inheritors, local tourism staff, and some live streamers [5]. - The initiative aims to expand sales channels and market space for Yingshisha products, promoting the sustainable development of intangible cultural heritage [5]. - Future plans include creating a comprehensive sales experience that connects production, sales, and consumer engagement [5].
解锁“流量密码”!英吉沙非遗电商培训赋能产业新生态
Sou Hu Cai Jing·2025-05-08 10:20