Fuanna(002327) Xin Lang Cai Jing·2025-05-08 10:35Core Viewpoint - The company experienced a slight decline in revenue and net profit in 2024 due to a weak macroeconomic environment, but maintained stable profit margins and a high dividend payout ratio [1][3]. Financial Performance - In 2024, the company recorded revenue of 3.01 billion yuan, a year-on-year decrease of 0.6%, and a net profit attributable to shareholders of 540 million yuan, down 5.2% year-on-year [3]. - For Q4 2024, the company achieved revenue of 1.12 billion yuan, an increase of 1.7% year-on-year, and a net profit of 250 million yuan, up 10.3% year-on-year [3]. - In Q1 2025, revenue was 540 million yuan, a decline of 17.8% year-on-year, with net profit dropping to 60 million yuan, down 54.1% year-on-year [3]. Dividend Policy - The company declared a dividend of 0.62 yuan per share for 2024, maintaining a payout ratio of 95.8%, which is an increase of 0.8 percentage points year-on-year [3]. Cost Management - The company's net profit margin decreased by 0.9 percentage points in 2024, with a gross margin increase of 0.4 percentage points attributed to improved online and group purchase channel margins [4]. - Sales expenses increased by 9.6 percentage points, leading to a significant rise in the absolute value of sales expenses by 20.37 million yuan, primarily due to negative leverage from declining revenue [3][4]. Channel Performance - Online, direct, and franchise channel revenues decreased by 7.4%, increased by 1.8%, and increased by 1.4% year-on-year, respectively, with gross margins of 50.3%, 67.9%, and 55.6% [4]. - The direct channel showed resilience with a net increase of 1 store to 485 stores, achieving an average revenue per store of 1.52 million yuan, up 1.6% year-on-year [4]. - The franchise channel saw a net closure of 23 stores, totaling 987 stores, indicating a strategic move to close underperforming locations [4].