炒股软件1元体验、成功率70%？指南针被指虚假宣传

Core Viewpoint - The "Guiding Compass Stock" app has faced multiple user complaints regarding misleading marketing practices, including persistent phone harassment and exaggerated claims about its features, raising concerns about consumer deception [1][3][8]. Group 1: Marketing Practices - The app promotes a "1 yuan permanent experience" to attract users, claiming a value of 1580 yuan for its services, which has led to complaints of aggressive upselling tactics from company representatives [1][3]. - Users report receiving numerous unsolicited calls and messages after signing up, with staff pressuring them to upgrade to higher-priced versions of the software [1][4]. - The company employs a marketing model that combines "traffic promotion + direct sales + experiential sales," which has resulted in a significant increase in registered and paying users [3][4]. Group 2: Product Claims and User Experience - The app's main selling point is its "three locks" feature, which claims to provide intelligent monitoring and accurate buy/sell signals with a success rate of around 70% [4][5]. - Users have criticized the "three locks" feature for being misleading, with many reporting significant losses after following its buy signals [5][7]. - Experts have pointed out that the signals provided by the app often lag behind market movements, potentially leading users to make poor investment decisions [7][8]. Group 3: Regulatory Concerns - The app's marketing practices may violate regulations regarding investment advisory services, particularly concerning misleading claims and inducements to upgrade [8]. - Regulatory bodies have previously penalized similar firms for using deceptive marketing tactics and making unsubstantiated claims about their services [8].