IAS Introduces Pre-Screen Brand Safety and Suitability Solution for Google Search Partner Network

Core Insights - IAS has launched the Pre-Screen Brand Safety Solution for the Google Search Partner Network (SPN), enhancing advertisers' control over their ad investments before they are displayed [1][2][5] Group 1: Product Features - The IAS solution allows advertisers to automatically exclude search partner sites that do not meet industry-standard safety and suitability definitions across the entire SPN domain list [3][9] - The solution is designed to work alongside Google's existing brand safety protections, providing an additional layer of independent third-party transparency and control [5][9] Group 2: Strategic Partnerships - This launch builds on IAS's ongoing partnership with Google, aimed at providing global advertisers with access to trusted third-party measurement and optimization solutions [4][5] - IAS has previously expanded its offerings, including the launch of IAS Optimization for YouTube and enhancements to its Brand Safety and Suitability Measurement product [6] Group 3: Market Coverage - The IAS Pre-Screen Brand Safety Solution offers comprehensive global coverage, enabling performance across the Google ecosystem, including YouTube and Google Video Partners, in addition to SPN [9] - Advertisers can utilize IAS's exclusion lists across various campaign types, including Search, Standard Shopping, Apps, and Performance Max [9]