陕西澄城樱桃在上海推介，向长三角消费者发出“甜蜜之邀”

Core Viewpoint - The "Chengcheng Cherry Sweet" brand promotion event successfully took place in Shanghai, aiming to enhance the visibility and market reach of Chengcheng cherries, which are positioned as a high-quality agricultural product from Shaanxi province [3][11]. Group 1: Event Overview - The promotion event was held on May 8, organized by the Shaanxi Provincial Department of Agriculture and Rural Affairs, showcasing the collaboration between Chengcheng County and Shanghai [3]. - The event featured various activities including keynote speeches, brand promotion, and on-site tasting, attracting representatives from government, businesses, media, and the public [3][5]. Group 2: Product and Market Positioning - Chengcheng County is located in the cherry-growing region at 35° North latitude, with a cultivation area of 100,000 acres, an annual output of 80,000 tons, and a production value of 3 billion yuan [5][11]. - The county aims to establish itself as "China's Cherry Capital," integrating cherries as a key product within its agricultural framework, which includes apples and other specialty fruits [5][11]. Group 3: Quality and Innovation - The average sweetness of Chengcheng cherries is reported to be above 16, with high firmness and nutritional value significantly exceeding that of apples [10]. - Chengcheng has established national-level research platforms and is cultivating over 30 premium cherry varieties, ensuring a continuous supply from January to July [7][10]. Group 4: Market Expansion and Consumer Engagement - The promotion event emphasized the importance of Shanghai as a key market for Chengcheng cherries, aiming to enhance brand recognition and quality certification [13]. - The event included a tasting session featuring fresh cherries and processed products, generating positive feedback from attendees and encouraging immediate purchases [10][15]. Group 5: Future Initiatives - Chengcheng County plans to hold the sixth "Chengcheng Cherry Marketing Season" and a conference on high-quality development of the cherry industry on May 20, inviting broader participation and collaboration [15].