Sou Hu Cai Jing·2025-05-08 13:00Core Viewpoint - Qingdao Beer is taking a significant step in its diversification process by acquiring 100% equity of Shandong Jimo Yellow Wine Factory for 665 million RMB [1][3]. Group 1: Acquisition Details - On May 7, the company signed a share transfer agreement with Xinhua Jin Group and Shandong Lujin Import and Export Group to acquire the entire equity of Jimo Yellow Wine [3]. - The acquisition price is 665 million RMB, which includes the amount of profit and loss adjustments during the price adjustment period [3]. - After the completion of the transaction, Jimo Yellow Wine will become a wholly-owned subsidiary of Qingdao Beer and will be included in the company's consolidated financial statements [3]. Group 2: Company Background - Jimo Yellow Wine, established in 1949, is a significant representative of traditional Chinese yellow wine, known for its unique flavor and rich cultural heritage [3]. - The brand "Jimo" was awarded the title of "Chinese Time-Honored Brand" by the Ministry of Commerce in 2006, and its traditional brewing technique is recognized as a provincial intangible cultural heritage [3]. Group 3: Financial Performance - In 2024, Jimo Yellow Wine achieved a main business income of 166.41 million RMB, representing a year-on-year growth of 13.5% [4]. - The net profit for the same year was 30.47 million RMB, showing a year-on-year increase of 38.0% [4]. - As of December 31, 2024, Jimo Yellow Wine had total assets of 908 million RMB and a net asset value of 203 million RMB [4]. Group 4: Strategic Rationale - The acquisition aligns with Qingdao Beer's strategy to drive high-quality development through innovation and expand its non-beer business for diversified growth [5]. - The complementary sales effect between "Jimo Yellow Wine" and Qingdao Beer products is expected to enhance market competitiveness and open new growth avenues [6]. - The overall performance of the yellow wine market has been stable, contrasting with the declining growth in the beer sector, where Qingdao Beer reported a revenue decrease of 5.3% in 2024 [6].